| 摘要 |
PROBLEM TO BE SOLVED: To provide a program by which for each customer, a campaign document having a high campaign effect to the customer can be created.SOLUTION: In customer interest object information 102, for each customer, a combination of interest objects of the customer is registered. Respective user result information 104 includes, for each customer, information showing which interest object an information content carried in a campaign document sent to the customer in a past campaign relates, and information showing whether or not the customer responded to the campaign document. A carried information selection part 18 selects, when a new campaign is performed to a customer, interest fields of the number which can be carried in the campaign document. In this selection, when the customer did not respond to the previous campaign document to the customer, an interest object which is included in interest objects registered by the customer but was not carried in the previous campaign document is preferentially selected. |
