发明名称 |
PRODUCT AUGMENTATION AND ADVERTISING IN SEE THROUGH DISPLAYS |
摘要 |
An augmented reality system that provides augmented product and environment information to a wearer of a see through head mounted display. The augmentation information may include advertising, inventory, pricing and other information about products a wearer may be interested in. Interest is determined from wearer actions and a wearer profile. The information may be used to incentivize purchases of real world products by a wearer, or allow the wearer to make better purchasing decisions. The augmentation information may enhance a wearer's shopping experience by allowing the wearer easy access to important product information while the wearer is shopping in a retail establishment. Through virtual rendering, a wearer may be provided with feedback on how an item would appear in a wearer environment, such as the wearer's home. |
申请公布号 |
US2013293530(A1) |
申请公布日期 |
2013.11.07 |
申请号 |
US201213464944 |
申请日期 |
2012.05.04 |
申请人 |
PEREZ KATHRYN STONE;CLAVIN JOHN;GEISNER KEVIN A.;LATTA STEPHEN G.;MOUNT BRIAN J.;TOMLIN ARTHUR C.;POULOS ADAM G. |
发明人 |
PEREZ KATHRYN STONE;CLAVIN JOHN;GEISNER KEVIN A.;LATTA STEPHEN G.;MOUNT BRIAN J.;TOMLIN ARTHUR C.;POULOS ADAM G. |
分类号 |
G06Q30/02;G06F17/00;G09G5/00 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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