| 摘要 |
<p>The present invention relates to a method and an apparatus for displaying advertisements in a mobile communication terminal having a feature such as a call acceptance/reject button bar (icon) or a notification bar (icon) for messages or the like, using the call acceptance/reject button bar or the notification bar. The method of the present invention comprises the steps of: detecting a user operation on the call acceptance button bar; and inserting and displaying advertisement content on a first set screen (or region) within the call acceptance button bar if the user operation on the call acceptance button bar is detected. The present invention allows an advertiser to effectively present advertisements to users by using the call acceptance/reject button bar (icon) or the notification bar (icon) for messages or the like, and users to collect points (or cash) as much as the number of times that the users have seen the advertisements, thereby providing advantageous effects to the users. [Reference numerals] (101) Call;(102) Refuse;(103) First sensing module;(104) First advertisement inserting module;(105) Second advertisement inserting module;(106) First point management unit</p> |
