发明名称 Method and apparatus for providing directed advertising based on user preferences
摘要 A method, apparatus, article of manufacture, and a memory structure for providing advertisements into a streamed media program is disclosed. One embodiment comprises a user computer for accepting user input, the user input directly defining user preferences regarding the presentation of the advertisements in the streamed media program and for inserting advertisements in the streamed media program according to the defined user preferences; and a media program provider communicatively coupled to the user computer, for transmitting the streamed media program to the user computer for presentation to the user on a display communicatively coupled to the user computer.
申请公布号 US8578408(B2) 申请公布日期 2013.11.05
申请号 US20090401547 申请日期 2009.03.10
申请人 TOM RICHARD W.;FENG ERIC I.;ZHENG HUA;COLACO JEAN-PAUL;MILLER ADAM W.;HULU, LLC 发明人 TOM RICHARD W.;FENG ERIC I.;ZHENG HUA;COLACO JEAN-PAUL;MILLER ADAM W.
分类号 H04N7/10;H04N7/025 主分类号 H04N7/10
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