SYSTEM AND METHOD FOR INSERTING MEDIA BASED ON KEYWORD SEARCH

摘要

PROBLEM TO BE SOLVED: To provide a system and a method (i.e. utility) for use in connection with delivering content that is targeted to users of a broadcast network.SOLUTION: A utility is provided for inserting targeted content into a broadcast content stream on the basis at least in part of information associated with content of the programming that will be provided via a broadcast network. One or more textual fields associated with the programming are monitored (2004) or otherwise reviewed. Based on the textual information from the at least one textual field of the programming, targeted content or 'assets' are identified (2008) (i.e. from a collection of assets) that have at least partially matching textual constraints. At least one of the identified assets is then inserted (2010) into a content stream of the broadcast network and provided in conjunction with the programming.