METHOD AND APPARATUS FOR PROVIDING NEIGHBORHOOD-BASED RINGTONE ADVERTISEMENTS

摘要

An approach is provided for sending a neighborhood-based ringtone advertisement. The approach involves receiving a ringtone request from a mobile communication device, wherein contextual information of the mobile communication device is determined and processed. The approach also involves determining the neighboring mobile communication devices, and then determining and processing the contextual information associated with the neighboring mobile communication devices. The approach further involves determining a ringtone that has the best influence on the users of the request sending mobile communication device, and the users of the neighboring mobile communication devices. Then, a neighborhood-based ringtone advertisement is selected.