| 摘要 |
The present invention relates to a system and method of implementing a loyalty awards program. The a loyalty award program can be implemented using tokenized user account data (e.g., credit card number, bank routing number, etc.) in lieu of original the account data. Using the tokenized data, the loyalty account can be identified and a loyalty award, based on purchase details of a transaction, can be associated with the user's account. The present invention does not require the loyalty system to be PCI compliant since the secure user account data is not handled and/or data warehoused at the loyalty system. |
