DIY-TYPE LIGHTING FIXTURE'S MODULAR TECHNOLOGY AND PRODUCT LINE-UP AND MARKETING TECHNIQUES

摘要

PURPOSE: A technology for modularizing lighting fixtures and marketing method are provided to reduce manufacturing cost as a single neck assembly is applied to a pendant type and stand type at the same time. CONSTITUTION: A lighting device module (1) comprises an upper fixing ring, a lower fixing ring, and a body. The body is formed into a multiple structure using single or plural materials. A neck assembly module (40) comprises a stand for the lighting device and a lamp socket. A stand module (5) for the lighting device supports the neck assembly module and lighting device module. The stand module for the lighting device has a pendant type and stand type.