| 摘要 |
The present invention provides a method, system and program product for the owners (also known as "subscribers") of communication devices such as smart TVs, computers, notebooks, mobile phones and tablets, to auction, rent or lease parts or all of their device display screens where advertisers can bid to display advertisements directly or through advertising providers. The device display screen auction, rental or lease can be based on timeslot such as a number of seconds, minutes, hours and days. In addition, subscribers may define selection criteria such as countries, languages, categories, personal interests, device locations and other meta-data to filter out advertisements for displays on their devices. The advertisement revenues on device display screens of communication devices are shared among subscribers, advertising providers and related third party partners based on contracts or agreements.
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