| 摘要 |
PURPOSE: An advertising apparatus using keyword cookies is provided to change contents of advertisements into the contents related to the cookies displayed on a connection device in order to improve advertising effects. CONSTITUTION: An advertising management unit stores advertising information into advertising database by sorting the information for each keyword (S101). A keyword checking unit displays keywords on internet sites (S102), and stores the keywords into keyword database (S103). When the keywords are verified, a unit for generating first cookie information converts the keywords into related keyword cookie, and stores the keywords into a cookie folder (S104). When a web page is indicated on a connection device, a unit for confirming advertising information checks whether or not advertisements are included in the contents, and verifies the information (S105). When the advertisements are displayed on web browsers, a unit for selecting the advertisements selects the advertisement matching the keywords by checking the recent keywords of the stored cookie (S106). The selected advertisement indicates advertising contents being displayed on the browsers of the connection device (S107). When one of the keywords displayed on the connection device is selected (S109), a unit for checking a keyword click displays the searching result of the selected keywords (S110). [Reference numerals] (AA) Start; (BB) No; (CC) Yes; (DD) End; (S101) Sorting advertisements provided from an advertiser with each keyword and store them; (S102) Input a search word in the search box of an Internet connecting device and search the word; (S103) Extract the search word in the search box when the search result is clicked; (S104) Convert the extracted keywords into related keyword cookie and store them in the Internet connecting device; (S105) Check advertisement information of a web page which the browser of the Internet connecting device displays; (S106) Check and select the stored advertisement matching the keywords by checking the recent keywords of the stored cookie; (S107) Convert the selected advertisements into advertising contents of the web page and display them; (S108) Display a search word list in the Internet connecting device; (S109) Click the search word?; (S110) Display a search result in the browser of the Internet connecting device |
