| 摘要 |
PURPOSE: An online shopping mall business method increases the gross sales of an online shopping mall by promoting a buyer who receives accumulated money on a primary purchase to proceed a secondary purchase. CONSTITUTION: A buyer connects to a shopping mall site through a buyer terminal (100) connected to the Internet. Product information stored in the product DB (321) of a shopping mall server (300) is displayed on the buyer terminal. The buyer chooses a product using the buyer terminal after browsing the product. The shopping mall server asks the buyer to choose pay for the product using electronic transfer or a credit card (a primary purchase) or using accumulated money (a secondary purchase). The shopping mall server updates the data of a revenue sharing DB (322) by controlling the revenue sharing DB on the basis of the primary price structure of the product to give accumulated money to a buyer account, transaction fees and communication costs to an operator account, and a product raw cost to a company account when the buyer chose the primary purchase. The shopping mall server updates the data of the revenue sharing DB by controlling the revenue sharing DB on the basis of the secondary price structure of the product to take away the accumulated money from the buyer account and to give transaction fees to the operator account and the product raw cost to the company account when the buyer chose the secondary purchase. |
