发明名称 |
INSERTION OF USER-GENERATED CONTENT INTO ADVERTISEMENTS |
摘要 |
<p>User-generated content (UGC) may be dynamically inserted into an advertisement (such as a web advertisement) or other media. UGC may be selected for insertion based on attributes of a target user or viewer (e.g., a person who will view an advertisement in a web browser). UGC may also be selected based on attributes of a contributor of UGC. For example, UGC authored by an expert male video-game player may be selected for insertion in an advertisement that is targeted to users who may be likely to be influenced by such a person. Conversely, target users that may not be a good match with a given contributor may not have content from the given contributor presented to them in an advertisement or other media. Weighted scoring mechanisms may determine whether a contributor of UGC is considered to be a match for a target user.</p> |
申请公布号 |
WO2013155233(A1) |
申请公布日期 |
2013.10.17 |
申请号 |
WO2013US36043 |
申请日期 |
2013.04.10 |
申请人 |
BAZAARVOICE, INC. |
发明人 |
MARX, MATTHEW, G.;KULARATNE, LASANTHA, INDRAJITH;LEWIS, MICHAEL;BAUERNFEIND, NATHANIEL, R. |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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