发明名称 |
ESTIMATING DEMOGRAPHIC STATISTICS OF MEDIA VIEWERSHIP VIA CONTEXT AWARE MOBILE DEVICES |
摘要 |
A method of generating demographic statistics related to an event includes using sensor data acquired at a mobile device to estimate a value for a category of a demographic model of a user of the mobile device; using sensor data acquired at the mobile device to detect an occurrence of the event in which the user of the mobile device participates; and associating the estimated value for the category of the demographic model of the user of the mobile device with the event.
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申请公布号 |
US2013273941(A1) |
申请公布日期 |
2013.10.17 |
申请号 |
US201213445348 |
申请日期 |
2012.04.12 |
申请人 |
GROKOP LEONARD HENRY;QUALCOMM INCORPORATED |
发明人 |
GROKOP LEONARD HENRY |
分类号 |
H04N21/24;H04W4/02 |
主分类号 |
H04N21/24 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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