| 摘要 |
PURPOSE: An advertisement system based on a smartphone application is provided to improve advertisement efficiency by inducing a user to download an advertisement application. CONSTITUTION: A mobile advertisement system provides an advertisement service by activating an advertisement application (20) installed in a mobile phone of a user. The advertisement application is downloaded from a mobile advertisement server (10). The mobile advertisement system includes an application providing unit (110), an advertisement content providing unit (120), a deposit management unit (130), and a database (DB) (140). The advertisement application includes an advertisement content management unit (210), an advertisement scheduler unit (220), an advertisement content playback unit (230), and an advertisement counter unit (240). [Reference numerals] (10) Mobile advertisement server; (110) Application providing unit; (120) Advertisement content providing unit; (130) Deposit management unit; (140) Database; (20,DD) Advertisement application; (210) Advertisement content management unit; (220) Advertisement scheduler unit; (230) Advertisement content playback unit; (240) Advertisement counter unit; (AA) Memory; (BB) Mobile phone; (CC) Advertiser |
