| 摘要 |
A system and method of enabling user-defined, preference-based retail shopping configured to be directed "outward" from the user-who defines his/her own "preferences" and then utilizes a network-connected mobile device to seek out "bricks and mortar" establishments where these "preferred" products/services may be found. Thus, instead of focusing on ways a merchant can reach "targeted" consumers, this system and method empowers the end-user/consumer to define his/her own preferences and make this information known to the retailers. A user develops a set of product/service "preferences" that are entered, updated, etc. to a network service platform via his/her mobile device. A user may make a recommendation about a product or service to someone in his "retail network", where this is defined as referral or "ref" (and may also receive "refs" from other network members).
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