摘要 |
PURPOSE: A marketing system and method are provided to save advertisement costs and to enhance the quality of a business and to maximize a sales effect. CONSTITUTION: A member store information storage server stores member store information which includes a member store which makes a discount contract for a product or a service and amounts of money of the product or the service corresponding to the member store or a discount rate (S310). A company information storage server stores company information which includes a company which purchases a discount card, a card identification number, an accumulated point, purchase numbers (S320). A point deduction server deducts a point corresponding to discount amounts from remaining points which are stored in the discount card within a range of the discount rate if a client which receives the discount card from the company purchases the product or the service from the member store stored in the member store information storage server (S380). A payment amount request server deducts the amount of money corresponding to the point deducted by the point deduction server in the amount of the money of the product or the service in which the client purchases and requests the rest to the client (S390). [Reference numerals] (AA) Start; (BB) End; (S310) Store information about a member store; (S320) Store company information; (S330) Purchase a product or a service?; (S340) Analyze purchase information; (S350) Calculate profits from using a discount card; (S360) Analyze marketing information; (S370) Calculate business profits; (S380) Deduct the points of a discount card; (S390) Request the amount of money from where the points are deducted to a customer |