| 摘要 |
Techniques for personalizing a display advertisement for presentation to a member of a social network service are described. When a member of a social network service requests and receives web-based content, via a web-based (e.g., web browser) client application, an ad request is communicated to a social network service. The ad request is processed by identifying an online job listing that is likely to be of interest to the member of the social network service. A display advertisement is then personalized to present information from both the selected online job listing, and the member profile of the member who will be viewing the display advertisement. |
