摘要 |
A method and system for presenting targeted content to users over the internet is provided. The method includes enabling a user to sign into a website. An identifier is generated for the user, if the user is signing into the website for the first time. Information corresponding to the user is mined and the information is linked to the user. Further, verification is made to determine whether the generated identifier matches with existing identifiers. If the generated identifier matches with an existing identifier, then existing information corresponding to the matched identifier is linked to the user. Targeted content is presented to the user by processing at least the information linked to the user.
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