发明名称 |
Methods and apparatus to collect audience information associated with a media presentation |
摘要 |
Methods and apparatus to collect audience information associated with a media presentation are described herein. In an example method includes counting a first number of individuals proximate to a media presentation device, counting a second number of signals received from one or more portable devices, each of which is associated with a respective one of one or more monitored individuals, comparing the first number of individuals to the second number of signals, and determining a third number of unidentified ones of the individuals proximate to the media presentation device based on the comparison of the first number of individuals to the second number of signals.
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申请公布号 |
US8555304(B2) |
申请公布日期 |
2013.10.08 |
申请号 |
US201213526415 |
申请日期 |
2012.06.18 |
申请人 |
MEARS PAUL M.;RAMASWAMY ARUN;SRINIVASAN VENUGOPAL;NELSON DAN;DENG KEVIN K.;PEIFFER JOHN;THE NIELSEN COMPANY (US), LLC |
发明人 |
MEARS PAUL M.;RAMASWAMY ARUN;SRINIVASAN VENUGOPAL;NELSON DAN;DENG KEVIN K.;PEIFFER JOHN |
分类号 |
H04H60/33;H04H60/31;H04H60/37;H04H60/45;H04H60/56;H04N7/16 |
主分类号 |
H04H60/33 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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