| 摘要 |
PROBLEM TO BE SOLVED: To present information relating to privilege so as to improve probability that a user purchases a transaction object.SOLUTION: An information processing apparatus detects an operation of a user that is predetermined as an operation representing higher purchase motivation to a transaction object than an operation to display transaction object information relating to the transaction object, except an operation of the user necessary for the purchase on a transaction site where the transaction object can be purchased. When the predetermined operation is detected, if the user purchases the transaction object to be an object of the detected operation, the information processing apparatus presents privilege information relating to privilege given to a user provided that the user performed the detected operation. |
