发明名称 |
PREDICTION OF COST AND INCOME ESTIMATES ASSOCIATED WITH A BID RANKING MODEL |
摘要 |
Prediction of cost and income estimates associated with a bid ranking model is disclosed, including: receiving a search keyword estimate prediction request, wherein the request comprises a search keyword, a bid price associated with the search keyword, and a prediction period; determining an average click through rate associated with the search keyword associated with the prediction period for a ranking position; determining a traffic value associated with the search keyword associated with the prediction period; determining an average cost per click associated with the search keyword associated with the prediction period for the ranking position; determining a number of impressions associated with the search keyword for the ranking position; and determining a cost estimate and an income estimate associated with the search keyword associated with the prediction period. |
申请公布号 |
EP2643805(A1) |
申请公布日期 |
2013.10.02 |
申请号 |
EP20110842803 |
申请日期 |
2011.11.22 |
申请人 |
ALIBABA GROUP HOLDING LIMITED |
发明人 |
GUO, JIAQING;ZHANG, TAO;GUO, NING |
分类号 |
G06Q30/00;G06Q30/02 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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