| 摘要 |
An image display apparatus according this invention includes: a light-emitting unit (103) configured to emit light; a display panel (104) configured to display an image by transmitting the light from the light-emitting unit at a transmittance based on an input image signal; and a control unit (102) configured to set a plurality of lighting periods respectively having different lengths on a frame-by-frame basis and control lighting and extinction of the light-emitting unit in such a manner that the light-emitting unit is lit during the lighting periods and extinguished during a period other than the lighting periods, wherein the control unit makes the number of lighting periods within one frame larger when a brightness of the image is bright than when the brightness of the image is dark. |
