| 摘要 |
PROBLEM TO BE SOLVED: To provide a mechanism for enabling a person in charge of sales floor to positively achieve sales floor improvement by improving POP advertisements, and to share sale effects from the actually achieved sales floor improvement.SOLUTION: In a sales floor improvement system 100, a CPU 21 of each sales floor terminal 2 acquires contents before and after the change of POP data, and transmits the acquired contents before and after the change, the information of the object merchandise of POP, a date when the change of the POP data has been performed, and the information of the store, the sales floor and the person in charge in association as improvement report data to a headquarter server 1 by a radio communication part 26. A CPU 11 of the headquarter server 1 analyzes the sale effects of the object merchandise on the sales floor of the store, where the change of the POP data has been performed, reported by the improvement report data, and makes a storage part 15 store the analytic result in association with the improvement report data. The CPU 11 makes a communication part 16 transmit the contents before and after the change of the POP data and the analytic result corresponding to this stored in the storage part 15 in response to a request from each sales floor terminal 2. |
