| 摘要 |
582391 An interactive system utilizing short text messages transmitted by Short Message Service (SMS) is disclosed. The interactive system comprises (a) a plurality of separate advertisements each advertising by non-SMS means an identical product or service and each inviting participants to respond via their communication devices to a predetermined phone number common to all of the advertisements, wherein each advertisement requests the participants to respond to the advertisement by texting to the predetermined phone number a different predetermined SMS short text message having distinct content that identifies the predetermined SMS short text message as being a response to one of the advertisements and not the other advertisements; and (b) a computer system for receiving short text messages sent from the participants via SMS to the predetermined phone number in response to the plurality of advertisements, the computer system adapted to identify each received short text message as being in response to a particular one of the advertisements by searching a content of the received short text message and identifying at least a portion of the distinct content associated with at least one of the advertisements in the content of the received short text message. The computer system is adapted to select from a plurality of different preselected reply messages, a selected short text message relevant to and based on the distinct content identified in the received short text message; and the computer system is operable to send the selected short text message reply via SMS to the communication device in response to receiving the received short text message.
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