SYSTEM AND METHOD FOR MONITORING WEB ACTIVITY

摘要

A method of monitoring web activity is provided. The method comprises enabling an advertiser to provide a web address of content on a content provider server to an activity monitor server. The activity monitor server generates an encoded link from the web address, the encoded link directs a consumer to the activity monitor server. A consumer device to is enabled to obtain and activate the encoded link and upon the consumer activating the encoded link, the activity monitor server obtains the corresponding web address of the content and enables the consumer device to access the content. And, an activity capture module captures the interaction between the consumer and the content.