发明名称 SYSTEM AND METHOD FOR EVALUATING BANKING CONSUMERS AS A FUNCTION OF AGGREGATED RESIDUAL LIFETIME VALUES AND POTENTIAL LIFETIME VALUES
摘要 The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
申请公布号 US2013253984(A1) 申请公布日期 2013.09.26
申请号 US201313894083 申请日期 2013.05.14
申请人 BRANCH BANKING & TRUST COMPANY 发明人 LAWTON ROBERT RUSSELL;HARTFEIL GUENTHER KURT
分类号 G06Q30/02 主分类号 G06Q30/02
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