| 摘要 |
The present invention relates to a system and method of marketing beauty products, and more particularly to a system and method of marketing beauty products to male customers in a male-frequented setting. In one embodiment, the method includes obtaining a display having advertising space for beauty products, locating the display in a male-frequented venue, and providing information about and access to the beauty products at the display. The display may be, for example, a freestanding kiosk. The male-frequented venue may be an automotive store, such as an automotive parts store or service center, or a non-automotive store or venue, such as an electronics or home improvement store or sports arena. The beauty products can be configured to include one or more characteristics of the male-frequented venue, such as an automotive theme at an automotive venue, such that the beauty products blend in with the surrounding environment. The method provides a cost-effective, economical, convenient, comfortable, reliable, and private way to advertise and provide access to beauty products directly to target consumers without the disadvantages related to marketing through traditional advertising and retail channels. |
