| 摘要 |
Contact lead quality is determined and presented to guide selection of contact leads for a predetermined activity, such as sales of a product, service or solution. A lead generation engine interfaces with a lead qualification module, an enterprise historical database and a lead confirmation tool to selectively analyze the lead information and qualification information to develop an ordered contact list for multiple contact leads, the ordered list ranking contact lead quality in multiple quality categories. A contact lead qualification graphical user interface presents multiple lead quality category ratings and values for a contact lead with each lead quality category indicative of a contact lead characteristic. These leads are then deemed relevant to sales and can be input in an organization's customer relationship management tool.
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