| 摘要 |
PURPOSE: An online advertisement providing method and an advertisement providing server therefor are provided to differently provide compensation according to the ratio of user's advertisement viewing and provide a quiz related to the advertisement with respect to the advertisement viewed more than the predetermined ratio, and to provide bonus compensation according to whether the quiz is the right answer or not, thereby allowing the viewers to actively participate in the advertisement. CONSTITUTION: An advertisement providing server provides advertisement content for a user terminal (S710). The advertisement providing server determines reward mileage according to proportioning the playback degree in the user terminal to the provided advertisement content (S720). The advertisement providing server provides the determined compensation mileage for the user's account related to the user terminal (S730). The advertisement providing server provides the user terminal with progress interface reflecting the progress situation of advertisement content being played. [Reference numerals] (AA) Start; (BB) End; (S710) Provide an advertisement content for a user terminal; (S720) Determine reward mileage according to the proportion of the playback to the provided advertisement content; (S730) Provide the determined compensation mileage to the user's account |
