摘要 |
In an embodiment, a first communications device monitors movement of a customer that subscribes to a service of a vendor, determines, based on the monitoring, a list of places that are habitually visited by the customer within a threshold period of time of each other, and generates a place movement pattern profile (PMPP). In another embodiment, a second communications device determines advertisement campaign rules for presentation of advertisements for the service based on the PMPP, detects that the customer is engaged in a visit to the list of places in a manner consistent with the PMPP, and delivers advertisements to the customer on behalf of the vendor based upon the advertisement campaign rules in response to the detection. The first and second communications devices can be the same or different, and can each correspond to a server or a mobile device operated by the customer. |