| 摘要 |
An object of the present invention to enable easy display of a virtual object toward a direction desired by a user, when performing a superimposed display of the virtual object in a captured image containing an augmented reality marker. In the present invention, a CPU identifies the direction of an AR marker detected from within an actual image captured in an image sensor as an imaging direction, rotates the virtual object so that the front side of the virtual object is directed toward the imaging direction in a state where the front side of the virtual object is directed toward a reference direction (for example, front side direction) of the AR marker, and performs a superimposed display of the virtual object on the area of the AR marker.
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