| 摘要 |
PROBLEM TO BE SOLVED: To realize a method for efficiently providing a media content such as advertisement.SOLUTION: In order to control advertisement or other media content arrangement in a content, a content owner or other interested parties may include ad or media content arrangement metadata in a content item. Media content arrangement metadata may provide designation of the longest media content (e.g., ad) duration, media content rating, media content size, payment information, arrangement location on a screen (i.e., about videos or images) and the like. The media content metadata may be extracted and used to retrieve matching media content such as advertisements for inclusion during reproduction of a corresponding content item. |
