MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, DEVICES AND SYSTEMS

摘要

PROBLEM TO BE SOLVED: To provide methods, platforms, devices and systems for marketing and advertising to mobile devices.SOLUTION: A mobile marketing campaign platform and method include a planning module including a definition module for setting budget and objectives and a design module for designing the campaign using a plurality of templates, an execution module including design tools for designing an executable campaign from the campaign design made from the templates and operating tools for causing the executable campaign to execute over multiple mobile services, and a reporting module including tracking means for tracking at least one of a campaign activity, the campaign performance objectives and the brand performance objectives.