| 摘要 |
Abstract The disclosure concerns notification message generation. A first message template is generated based on a series of first notification messages intended for push delivery to recipient user devices. The first message template includes non-personalised information identified as substantially common to the series of first notification messages, and one or more parameters representing personalised information identified in the stream of first notification messages. An alternative second message template that includes at least one variation from the non-personalised information in the first message template is then generated. Using the first message template and second message template, a series of second notification messages is generated for push delivery to the recipient user devices. Generating the second notification messages includes replacing the one or more parameters with personalised information associated with the recipient user devices. Based on usage information of the second notification messages, it is determined whether the first message template or the second message template is more effective. |
