| 摘要 |
DYNAMIC BUSINESS METHOD AND APPARATUS FOR DIRECT MARKETING A direct marketing process comprising the steps of establishing a first communications link 110 between a prospective customer 100 using a telephone 115 and 10 a sales person 105 using a communications device 120, automatically transmitting a unique identification number associated with the prospective customer's telephone 115 and to the salesperson's communications device 120 utilizing at least a portion of the first communications link 110, establishing a second communications link 140 between the salesperson's communication device 120 and a computer 135 operably connected to a is tangible memory apparatus 160 having a customer activity database 150 comprising information associated with the unique identification number of the prospective customer's telephone 115, and notifying the salesperson 105 utilizing the second communications link 140 of a purchasing option to be offered to the prospective customer 100 based upon at least a portion of the prospective customer's information set forth in 20 the customer activity database 150 and apparatus therefor. |
