| 摘要 |
<p>What is proposed is: an interactive advertising method, which comprises setting up a communications network, to which are connected users' receivers, a main server, a first group of auxiliary servers by means of which the users' receivers and the main server are connected, and a second group of auxiliary servers, which is connected to the main server. Said communications network is connected via the second group of auxiliary servers to a television channel, in which an interactive advertising control interface is set up by television channel software. Information relating to the time of execution of an advertisement with time synchronization is transmitted to the above-mentioned receivers, said synchronization being performed by means of the auxiliary servers, and at the same time as the advertisement, at least one question and a group of responses to the question are transmitted. The user uses the receiver to select one variant response and transmit this variant by means of the receiver software to the first group of auxiliary servers. After this, the received variant responses are processed on the main server. Access is provided to the data processed by the main server both in full form and by means of set selections.</p> |
