| 摘要 |
<p>A social networking platform is provided that includes a computer network application providing a campaign manager that enables a manager of an enterprise to define the parameters of a sales management campaign or learning campaign directed by the enterprise to two or more enterprise users, the campaign including one or more digital media objects (whether text, graphical content, video, audio or digital goods) for consumption by the enterprise personnel in connection with the campaign and/or one or more actions required of the enterprise personnel or suggested to the enterprise personnel, for engaging with the campaign, The campaign manager is part of or is linked to a computer network implemented social networking platform so as to enable: the enterprise personnel, or a manager of the enterprise, to define one or more social networks for executing the actions using social media interactions on the social networking platform, or apply one or more existing social networks to execution of the actions using social media interactions on the social networking platform; and the enterprise personnel to engage in the actions, or part of the actions, and to consume the objects, or some of the objects, via the social networking platform. The campaign manager and the social networking platform interoperate so that the actions and/or objects are experienced by the sales personnel as part of the social interactions enabled by the social networking platform. Related methods for improving sales performance are also provided.</p> |
