| 摘要 |
The present invention relates to a system and method for managing the output of broadcast advertisement data, which involve converting specific advertisement data or broadcast program guide information contained in a broadcast program transmitted from a broadcasting company, main advertisement data of a specific company, advertisement data of non-affiliated companies, and advertisement data of a specific advertisement output time zone, into local advertisement data, and outputting the local advertisement data to user terminals, to thereby increase the profitability of the broadcasting company. The system and method of the present invention can enable an advertisement exposure area to be set for outputting an advertisement in a limited way, and thus an advertiser may inexpensively output the advertisement only to an area providing advertising effects. |
