DETERMINING INFLUENCE OF A PERSON BASED ON USER GENERATED CONTENT

摘要

Techniques are disclosed relating to determining an influence rating for an author of user-generated content (UGC) items. In one embodiment, a computer system analyses consumer behavior of individuals viewing UGC items authored by a particular person about one or more goods or services. Based on the analyzing, the computer system determines an influence rating for the particular person predictive of the particular person's ability to affect the consumer behavior of subsequent viewers of UGC items authored by the particular person. In some embodiments, the analyzing includes determining navigation actions performed by individuals within websites that display UGC items of the particular person. In some embodiments, the computer system also determines an expertise metric for the person indicative of the person's expertise relative to a good or service, and determines the influence rating based on the expertise metric.