Method and apparatus for controlling web page advertisement through incentives and restrictions

摘要

A method and apparatus for a cooperative process for negotiating the display of advertisements on a web page or web site. The user configures his preferences for advertisements that are displayed through a browser or plug-in interface when accessing a web page or web site. Each hypertext transfer protocol (HTTP) request generated by the browser includes an indicator of the configured preferences. The web server and/or an advertisement server detect the indicator of advertisement preference and respond to the HTTP request by providing a compliant advertisement for a web page. The advertisement is then displayed by the browser.