SYSTEM AND METHOD FOR LOCATION BASED CUSTOMER RELATIONSHIP MANAGEMENT

摘要

A Customer Relationship Management (CRM) system detects the arrival of smartphones, portable music players, or other personal computing devices with wireless capability carried by customers in areas with installed scanners. The CRM system differentiates specific user devices by reading a Media Access Control (MAC) address of the Wi-Fi enabled mobile devices. Data regarding the user devices and the users is sent to a network server and stored on a database. A registration process links the user to their user device and gains their permission to track them for marketing and analytical purposes. One technique of registration provides the user with a message on a user downloaded smartphone app. The smartphone app optionally stores the user's personal information along with their record of registration. The storage, and later retrieval, of such identifiers and optional personal information makes it possible to gather data on the user devices passively in the future.