Transmission apparatus, transmission method, content delivery system, content delivery method, and program

摘要

The present invention relates to a sending apparatus that efficiently sends content provided by a viewer/listener to a sender and that performs live distribution using the content. Program content to be live-distributed by a user terminal (10) serving as the sender and sender specific information for specifying the user terminal (10) on the Internet (11) are distributed to a client terminal (12) via a streaming distribution server (13). Content provided by the client terminal (12) is directly sent to the user terminal (10) on the basis of the sender specific information. The user terminal (10) performs live distribution using the content that has been sent from the client terminal (12).