| 摘要 |
PURPOSE: Advertising effect measurement system and method thereof are provided to maximize advertising effect by selectively/distinctively providing a web magazine to a client who previously purchased in a cooperative shopping mall. CONSTITUTION: A central server (100) classifies a member's class into a premium cooperative shopping mall (210), a regular member cooperative shopping mall (220) and an associative cooperative shopping mall (230) and registers the members. A member information collection processing unit classifies an advertiser's class into a premium advertiser (310), a regular member advertiser (320) and an associative member advertiser (330) and registers the advertisers. A web magazine writing unit writes a web magazine (W) including more than one of coupon page, exclusive news page and advertisement page. The web magazine writing unit provides the web magazine written by the web magazine writing unit to a purchasing client (400) of a cooperative shopping mall (200). A purchasing client information collection unit collects purchasing client information including more than one of client information of the purchasing client of the cooperative shopping mall, purchase history and search history. [Reference numerals] (110) Member information collection processing unit; (120) Web magazine writing unit; (130) Web magazine providing unit; (140) Purchasing client information collection unit; (150) Purchasing client information filtering unit; (160) Purchasing client information analyzing unit; (170) Purchasing client related information providing unit |
