METHOD AND APPARATUS FOR ADVERTISEMENT PLAYOUT CONFIRMATION IN DIGITAL CINEMA

摘要

A method and system for tracking playout of auxiliary content (e.g., advertisements) accompanying a digital cinema feature presentation commences by first detecting identifying information in an auxiliary content file associated with the auxiliary content while the auxiliary content undergoes playout. The length of time the detected identifying information remains active is established. Thereafter, both the auxiliary content file(s) and identifying information activity length for which identifying information was detected are logged to track the auxiliary content files that underwent playout.