摘要 |
<p>Advertising media for application to a substrate includes a release liner and a multi¬ part label. The multi-part label has a base label and a top label, both of which are coupled with an adhesive. A first adhesive has properties that allow the base label to be removed from the release liner and applied to a substrate or product packaging in a stable manner. The second adhesive has properties such that a sticky residue is not present when the top label is removed from the base label. A perforation pattern includes a plurality of spaced slits extending through the strip of material and a space that is free from perforations positioned along each edge of the strip of material. A method of advertising includes providing a multi¬ layer label on a strip of material, providing printed indicia on one or more of the base label or the top label, removing the multi-layer label from the strip of material and applying it to a substrate with an automated label applicator, and peeling the top label from the base label of the multi-layer label.</p> |