| 摘要 |
The present invention relates to a method for managing advertisements and a mobile communication terminal for the same, which uses the position information of the mobile communication to provide a searcher with a contest arrangement among multiple advertising items related to the searcher's current position, so as to arouse the searcher's interest, apply benefits to the searcher and the advertiser according to the contest ranking, and induce the searcher to make return visits and the advertiser to participate in bids. A method for managing advertisements according to an embodiment of the present invention can include: receiving position information, by a position information module of a mobile communication terminal; receiving a particular search keyword as input from a searcher, by a receiving unit of the mobile communication terminal; providing the searcher with a contest space based on the position information so as to implement a contest among a plurality of advertising items related to the particular search keyword, by a contest space provider unit of the mobile communication terminal; determining contest rankings for the plurality of advertising items in consideration of a number of clicks, by a contest ranking determiner unit of the mobile communication terminal; providing a benefit in correspondence to the determined contest rankings, by a benefit provider unit of the mobile communication terminal; and providing the searcher with an advertisement of an advertiser sponsoring provision of the benefit, by an advertisement provider unit of the mobile communication terminal.
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