发明名称 System and method for evaluating banking consumers as a function of aggregated residual lifetime values and potential lifetime values
摘要 The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
申请公布号 US8504409(B2) 申请公布日期 2013.08.06
申请号 US201113187742 申请日期 2011.07.21
申请人 LAWTON ROBERT RUSSELL;HARTFEIL GUENTHER KURT;BRANCH BANKING & TRUST COMPANY 发明人 LAWTON ROBERT RUSSELL;HARTFEIL GUENTHER KURT
分类号 G06Q10/00;G06Q30/00 主分类号 G06Q10/00
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