| 摘要 |
The present invention is directed to personalizing an advertisement. In an exemplary embodiment, ad-rendering instructions are received that, when executed, prompt retrieval of user-specific information (e.g., profile images, birthdays, anniversaries, etc.) of a user. The user-specific information might be retrieved from an online-service provider, such as an email-exchange-service provider, a social-network provider, or an e-commerce-service provider. An advertisement is customized to reflect the user-specific information, thereby creating a personalized advertisement, which is rendered to the user. |
