发明名称 |
SYSTEM AND METHOD FOR GENERATING A MARKETING-MIX SOLUTION |
摘要 |
<p>23A method for generating a marketing-mix solution is provided. The method includes pre-modeling marketing data having a plurality of marketing-mix variables. Each of the plurality of marketing-mix variables is associated with marketing strategies for one or more products. The method also includes generating a sales and/or revenue based response model to identify contributory marketing-mix variables that affect the sales and/or revenue of the one or more products and analyzing the response model to determine individual contribution of each of the contributory marketing-mix variables towards the sales an/or revenue of the one or more products.Figure 1</p> |
申请公布号 |
SG191509(A1) |
申请公布日期 |
2013.07.31 |
申请号 |
SG20120090957 |
申请日期 |
2012.12.11 |
申请人 |
MUSIGMA BUSINESS SOLUTIONS PVT. LTD. |
发明人 |
RAMPRASAD ARUNACHALAM;AMBIGA DHIRAJ;ZUBIN DOWLATY |
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