| 摘要 |
The present disclosure and data processing technology discloses a method and apparatus of forecasting repurchase inclinations of one or more clients. The disclosed technique improves the forecast accuracy of the clients' repurchasing inclination. The method includes: retrieving a list of a plurality of target clients from a specified storage location; determining historical benefits and a variation trend in historical benefits for at least one client based on respective historical benefits within a specified range of time; determining a purchasing power parameter and a degree of maturity for the client; computing a comfort level score for the client based on the respective historical trends, variation trend in historical benefits, purchasing power parameter, and degree of maturity; and determining a list of clients with repurchase inclination, the list of clients with repurchase inclination including those clients having a respective comfort level score satisfying a threshold condition. |
